Words have meaning…but as the complexity of engagement and experience in a digital world has accelerated, identity is a word that we simply cannot afford to allow to be confused, misused or otherwise interpreted. Identity is foundational to experiences—both customer and employee—and not open for random acts of misinterpretation. It is at the center of operational effectiveness and customer trust, both pushing growth, opportunity and value.
- What is the difference between Customer Identity, Identity and…well….Identity?
- Where and how has customer identity been leveraged to create customer experiences that differentiate in a sea of digital sameness?
- How are leading organizations living digital-first by preparing for experiences that cross the physical divide without leaving customer identity behind?
- What trends have CX leaders up at night…and what is more hype then challenge when it comes to experience delivery?