Raving fans. Fanatics. Loyalists. Brands don’t develop these die-hard customer bases through products and services alone. Building these relationships means tapping into one of the basic drivers of human behavior - the desire of delight. Because people will go out of their way to return to a source of delight.
Brands with the most fervent, passionate customer bases get it. They’ve built experiences that delight their customers enough to turn them into ride-or-die fans. And not only have these loyalists commit to giving the brand their business, but have turned into the best advocates a brand can have.
Join Andre Durand’s conversation with Ken Schmidt, former Director of Communications at Harley-Davidson, as they talk about how to build loyal customer bases, how brands should rethink their experiences to spur loyalty and how focusing on building brand loyalty will spur advocacy.
Hope to see you there!
