Customer expectations of the brands they choose to use have changed. Businesses are required to evolve how they interact with customers in the face of increasing demand for seamless, tailored digital experiences.
Identity is the core to any digital strategy - powering personalised user experiences and the necessary data consent to give customers confidence to share their information. Using an ‘identity first’ approach to digital transformation will set up an organisation to get their digital experiences right without failing to keep up with an evolving regulatory environment or customer expectations.
Join Brad Blyth from Flybuys as he discusses how customer identity played a key role in their digital transformation journey to expand Australia’s largest loyalty company to a digital identity platform. Learn how they used consent management to drive personalisation in their customer interactions to provide tremendous business value and open new revenue opportunities.
Identity is the core to any digital strategy - powering personalised user experiences and the necessary data consent to give customers confidence to share their information. Using an ‘identity first’ approach to digital transformation will set up an organisation to get their digital experiences right without failing to keep up with an evolving regulatory environment or customer expectations.
Join Brad Blyth from Flybuys as he discusses how customer identity played a key role in their digital transformation journey to expand Australia’s largest loyalty company to a digital identity platform. Learn how they used consent management to drive personalisation in their customer interactions to provide tremendous business value and open new revenue opportunities.
