The Business Impact of Customer Identity

ANZ | July 14, 2020 | 11am AEST

What You'll Learn

Making it easy for customers to access digital properties is a critical enabler for businesses. Customer identity plays a key role in this process. It can affect more than just what your login and registration forms look like. It can deliver user experiences that drive greater customer adoption, more frequent interactions, and more revenue.

Join Dan Ricke from BlueCross BlueShield of Tennessee as he discusses how they used customer identity to enhance their customer journey from exploration and enrollment to wellness for hundreds of thousands of insured customers. This webinar for business executives will show you the impact customer identity can have on your business as it touches every digital interaction point across your enterprise.

Register Today. Even if you can’t make it, we’ll be sure to send you a recording of the webinar.


Dan Ricke

Enterprise Architect
BlueCross BlueShield of Tennessee

Dustin Maxey

Director of Product Marketing
Ping Identity

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